Babies cry, you can cope

Most babies start to cry more frequently at about two weeks of age, with crying becoming more frequent and longer lasting during the next few weeks and reaching a peak at six to eight weeks. 

The ICON programme offers the support to let parents and carers know that this behaviour is completely normal and that they are not alone in dealing with this situation. It is completely natural for babies to cry and it is important to remember that this will stop. After approximately eight weeks babies start to cry less and less each week.

What is ICON?

ICON is a programme aimed at helping parents and carers with young babies to cope with infant crying.

ICON provides the important messages below on how to cope with a crying baby: 

– Infant crying is normal and it will stop.
C – Comfort methods can sometimes soothe the baby and the crying will stop. 
– It is OK to walk away, if you have checked the baby is safe and the crying is getting you. After a few minutes when you are feeling calm, go back and check on the baby.
N – Never, ever shake or hurt a baby; it can cause lasting brain damage or death.

Read our guidance for parent, carers and practitioners Babies cry, you can cope on the Rochdale Borough Safeguarding Childrens Partnership (RBSCP) website.

Who to contact

Contact your midwife, health visitor, GP or contact:

Rochdale's Complex Early Help and Safeguarding Hub

Hours: Monday to Friday 8.30am - 4.45pm
Tel: 0300 303 0440 

Hours: Out of office hours
Telephone: 0300 303 8875


Page last reviewed: 02/08/2023