Essential Parent


We are one of the world’s leading online resources for expert-led, evidence-based parental advice. All our baby care advice is supported by the Royal College of Paediatricians and Child Health and follows expert advice from the UNICEF UK Baby Friendly Initiative.

What content is available?

The Essential Parent library includes information on:

  • Conception and fertility
  • Pregnancy and birth information
  • Baby care 0-1
  • Toddler care 1-3
  • Child care 3-12
  • Teen care 13-19
What is eCare?

eCare is Essential Parent’s a digital tech delivery system from our library of information made for parents, running from conception all the way to the teenage years. Health professionals can select and deliver tailored content to parents after their appointments.

As a parent you will receive bespoke bundles of content via email or text and you will register an account, so you can have access to all the information you have been sent.

Why have I been sent a link about eCare?

Parents who have attended or missed appointments about their pregnancy or child will be sent a bundle of information and guidance to compliment the appointment and provide extra information that you can explore in your own time.

How do I access eCare?

Your health team will send you a link to your information and eCare will ask you to register with a username and password so that you can access the information you have been sent and browse the digital library. If you add your mobile number to your account, you will be able to receive information from your health team via text (SMS).

Who to contact

If you already have an account you can ask for a password reset by emailing at Essential Parent direct – for more help.

If you are a practitioner

If you are a practitioner working with children and families in the Rochdale borough, please register for a free account by emailing

If you have already registered, please sign in to Essential Parent e-care system.

Who to contact


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